10 essential tips for creating a website
Creating a professional website is a crucial step for any business or entrepreneur looking to grow today. Your website is often the first impression visitors will have of your business, so it’s essential to design it with care. In this article, we share 10 must-have tips to guide you through the process of creating your website. If you want a website that stands out and generates results, follow these recommendations carefully.
‘It’s easy to feel overwhelmed when creating a website for your business. A website includes a technical phase that is often seen as time-consuming and headache-inducing.’
Nathalie, de Pass Liberté
1. Understand your target audience
Before you start designing your website, it’s essential to understand your target audience. Who are they ? What are their needs and preferences ? With a thorough understanding of your audience, you can create a website that specifically meets their expectations.
2. Opt for a user-friendly design
A user-friendly design is the key to the success of any website. Make sure your site is clean, organised and easy to navigate. Use consistent colours, fonts and images that reflect your brand. Creating a graphic charter is important at this stage.
3. Prioritise mobile responsiveness
The majority of people access the Internet via mobile devices. Smartphones are at the forefront. It’s imperative that your website is responsive and adapts to all screen sizes. This will guarantee an optimal user experience for all your visitors. This is what we call the ‘responsive’ side of a website.
4. Optimise for Search Engine Optimisation (SEO)
Search engine optimisation is essential for attracting organic traffic to your website. Use relevant keywords, create quality content and make sure your site is well optimised for search engines.
5. Create quality content
The content of your website is essential for engaging visitors and converting them into customers. Offer informative, useful and captivating content that solves your audience’s problems. There’s no need to reveal all your secrets or special know-how. That’s for your customers, of course.
6. Integrate Calls to Action (CTA)
To encourage visitors to take action, include strategically placed calls to action (CTAs) on your site. For example, ‘Request a free quote’ or ‘Sign up for our newsletter.’ Without these, your visitors wouldn’t know how to contact you. In this respect, it’s important that they don’t have to go looking.
7. Secure your site
Online security is a priority.
Make sure your website is secure with an SSL certificate, regular updates, and measures to protect against online threats.
8. Optimise the load speed of your website
Visitors don’t like to wait. Make sure your site loads quickly by optimising images, using caching and choosing good web hosting. A tool like Gtmetrix lets you find out the speed of your website in just one click, and what improvements you can make to improve its performance. A grade is awarded ranging from A (very good ergonomics and speed) to F (slow and poorly optimised site).
9. Test and Improve
Carry out regular tests on your website to identify potential problems. Collect feedback from users and make ongoing improvements. At Pass Liberté, we have a large toolbox at your disposal. Don’t hesitate to consult our ‘toolbox’ tab to find out about and benefit from reliable partners. Hotjar, for example, is a very practical online software package for tracking website users. It records visitors’ sessions and highlights the crucial stages in their journey. A ‘heatmap’ is produced, giving you an at-a-glance view of the most popular areas of your website. Valuable information for improving your website.
10. Call in the professionals
Creating a professional website can be complex. If you want an exceptional result, call on a trusted web agency like Pass Liberté. We create professional websites of premium quality. We also have subscription plans to help you reach your prospects and customers throughout the year.
Ready to Bring Your Website to Life?
Creating a professional website is a fundamental step for your business, and it should not be taken lightly. At Pass Liberté, we are committed to helping you succeed online. If you want to create an exceptional website that attracts attention and converts visitors into customers, make an appointment with our team of experts today. In 5 steps, we will create a website tailored to your company’s image.